Outreach sequences
Create and customize Outreach sequence
11 min
this guide covers generating your sequence with ai https //docs pin com/create and customize outreach sequence#hf98v create your sequence manually https //docs pin com/create and customize outreach sequence#leoeo creating your sequence using a previous job https //docs pin com/create and customize outreach sequence#e80sk outreach step options https //docs pin com/create and customize outreach sequence#cn63a choosing a sender for outreach steps https //docs pin com/create and customize outreach sequence#zvvzc customizing outreach preferences https //docs pin com/create and customize outreach sequence#r18 n generating your sequence with ai add custom instructions for the ai to create your outreach sequence such as guidance for tone, length, follow ups, cta, etc hereโs how to quickly create an outreach sequence with ai creating your sequence manually the "write sequence manually" feature lets you create your outreach message from scratch you can personalize it by adding variables like the candidate's first name, current company, date, and more creating your sequence using a previous job if you have an existing job, you can copy the outreach sequence instead of starting from scratch hereโs a quick walkthrough on how to copy an existing sequence to a new job outreach step options when adding outreach steps, you can choose from the following options send email automatically โ emails will be automatically sent when the outreach sequence is active send email manually from queue โ every email will require you to manually review and approve send linkedin message automatically โ linkedin messages will be automatically sent to candidates send linkedin message manually from queue โ linkedin messages will require you to manually review and approve send linkedin connection request automatically โ linkedin connection requests will be automatically sent to candidates send linkedin connection request manually from queue โ linkedin connection requests will require you to manually review and approve of each linkedin connection request manual task โ manual tasks can be text messages, phone calls, or reminders of tasks that you want to include in your workflow call/voicemail drop โ this step lets you automatically search for a candidateโs phone number if youโd like to place a call or leave a voicemail text message โ this step allows you to automatically search for a candidateโs phone number if you plan to send a text message note when using the send linkedin message or linkedin connection request option, check that your linkedin account is connected first you can connect your linkedin account in settings > connected accounts choosing a sender for outreach steps for each outreach step, you can select who the sender is in the "from" drop down menu if you'd like to use a different email to send outreach steps from, you can add it in your connected accounts customizing outreach preferences you can customize your outreach preferences by clicking "preferences" from there, you can adjust the following settings preferred email type โ choose the type of email address you want pin to prioritize when running lookups try personal only โ pin will only search for personal emails try personal first, then work โ pin will try to find a personal email first, and fall back to a work email if none is found try work only โ pin will only search for work emails try work first, then personal โ pin will try to find a work email first, and fall back to a personal email if none is found important it's important to set up each sequenceโs email lookup preference before adding candidates to outreach so pin finds the right type of email fallback option โ choose the action that pin will perform when an email is not found skip to next step โ if pin canโt find an email for the candidate, theyโll automatically move to the next step in the sequence ask me โ if pin canโt find an email for a candidate, theyโll be marked with a โmissing email" status youโll then have the option to manually add an email, send a linkedin message, skip to the next step, archive the candidate, or export to your ats (if connected) auto archive stale candidates โ automatically archive candidates after a set number of days with no activity or response daily outreach limit โ set the maximum number of outreach emails pin can send per day per job track email opens โ enable open tracking to see when candidates open emails sent through pin track email link clicks โ enable click tracking to see when candidates interact with links in your emails pin will automatically rewrite links to track click activity note enabling click tracking may increase the risk of emails being marked as spam by google and other providers when to send automatic emails โ set the days and time blocks for email sending you can split time blocks to exclude specific hours pause emails on holidays โ automatically pause email sending on u s federal holidays to see the full list of u s holidays that pin recognizes, click "view all holidays" within the pause emails on holidays feature pause emails on custom dates โ add specific dates to pause email sending